This post checks out a number of consumer trends in the food and beverage sector.
The drinks industry is a growing business sector that has seen substantial progress over the past few years. Formed by a number of customer trends, beverage companies are presently being affected, by an international emphasis on health and wellness. Functional drinks are an exciting and trendy innovation that is growing traction throughout worldwide markets. These beverages intend to offer supplementary health benefits beyond standard hydration through the addition of added active ingredients such as vitamins, minerals and bioactive substances. Examples of these drinks can include drinks for energy in addition to prebiotic and probiotic beverages. Other trends that are growing in popularity include ginger shots and kombucha. Those in the drinks industry such as the CEO of the company that owns Kevita, for example, would agree that this switch towards health focused trends shows a global health trend that is spreading across a variety of markets.
Led by several exciting trends and global food influences, there are a couple of leading cafe drink trends which are leading the market. With a focus on special and functional drinks, there are a number of interesting new combos which are gradually making their way into global markets. These days, matcha is becoming an increasingly popular alternative to coffee. Recognised as a much healthier caffeinated beverage option, it is becoming a popular choice and staple menu product across many cafes around the world. Similarly, turmeric lattes have been made popular for their restorative qualities, such as for being anti-inflammatory and beneficial for food digestion. Lattes, or milk-based drinks and beverages are also growing in popularity with stylish components and flavours such as pistachio, making their way into well-known coffee chains. It has also become more important for cafes to provide plant-based choices to cater for a broader range of customers. Though trends are constantly altering, it is very important for coffee bar to stay informed and stay up to date with customer demands.
In the current food and drinks industry, there are many new customer trends and lifestyle motions that have been affecting the modern-day market. These days many customers are becoming more affected by mindful drinking and sober curiosity, leading to a rise in demand for low or no alcohol products and drinks. These days many restaurants and bars have been adjusting to cater for this by offering mocktails and botanical spirits, with a focus on unique and fun beverages. Similarly, there has also been a great deal of attention on sustainability within the alcohol industry. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would know that clients are increasingly looking for locally sourced products. Likewise, the CEO of the parent company of Fuze Beverage would likely recognise the need for sustainable and health-conscious practices in the drinks . industry.